Yearbook Marketing Ideas
TIPS TO PROMOTE YOUR YEARBOOK SALE
- School/community posters — place them at school in restrooms, lockers, library, gym and office; place in community at banks, post office(s), grocery stores, the mall, fast food hangouts and especially in the store windows of yearbook advertisers
- Principal or activity parent newsletter
- School radio or TV promotions
- Teasers in school before sale
- Fliers in halls, mailboxes, lockers or on local pizza delivery boxes
- Telemarketing after initial campaig
- “Don’t Forget” Card with a piece of string attached
- Channel One Ads — Top 10 reasons to buy a yearbook
- PA announcements. Use music — make them interesting
- News releases in local newspapers, on radio or TV
- Ads in the school newspaper
- School sign boards
- Soft drink can stickers. Use “crack & peel” paper
- Balloons during passing periods and after school
- Banners on the front or main entrance to the school
- Slide show to kick off sales
- Sidewalk chalking
- Staff shirts on day of kick-off
- Ads in football or basketball program. Inserts work well
- Letters to parents — Herff Jones has pre-designed ones available. Ask your Sales Representative for details
- Increase price after initial campaign to encourage early subscriptions. Follow-up postcards to remind parents that it’s not too late to order yearbooks
- Order postcards for students to complete; then invoice parents for these orders
- “Sneak Peak of the Week” — display posters in school with photos from yearbook!
Sources for this article include the Gettysburg Yearbook Experience notebook.
You can’t pull a theme out of a hat. Take a moment with these brainstorming suggestions to pick the perfect unifier for your school this year.
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