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Yearbook Marketing Ideas

TIPS TO PROMOTE YOUR YEARBOOK SALE

  • School/community posters — place them at school in restrooms, lockers, library, gym and office; place in community at banks, post office(s), grocery stores, the mall, fast food hangouts and especially in the store windows of yearbook advertisers
  • Principal or activity parent newsletter
  • School radio or TV promotions
  • Teasers in school before sale
  • Fliers in halls, mailboxes, lockers or on local pizza delivery boxes
  • Telemarketing after initial campaig
  • “Don’t Forget” Card with a piece of string attached
  • Channel One Ads — Top 10 reasons to buy a yearbook
  • PA announcements. Use music — make them interesting
  • News releases in local newspapers, on radio or TV
  • Ads in the school newspaper
  • School sign boards
  • Soft drink can stickers. Use “crack & peel” paper
  • Balloons during passing periods and after school
  • Banners on the front or main entrance to the school
  • Slide show to kick off sales
  • Sidewalk chalking
  • Staff shirts on day of kick-off
  • Ads in football or basketball program. Inserts work well
  • Letters to parents — Herff Jones has pre-designed ones available. Ask your Sales Representative for details
  • Increase price after initial campaign to encourage early subscriptions. Follow-up postcards to remind parents that it’s not too late to order yearbooks
  • Order postcards for students to complete; then invoice parents for these orders
  • “Sneak Peak of the Week” — display posters in school with photos from yearbook!

Sources for this article include the Gettysburg Yearbook Experience notebook.

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