Like you, we believe in the magic of a healthy school. Day after day, when we’re on campuses working with students, teachers and you and your peers, we’re proud to offer products and resources and to partner with you to help build a stronger community and to celebrate its achievements.


To inspire students…
to capture experiences…
to celebrate achievements!


With a mission to inspire achievement and create memorable experiences for young people, Varsity Brands elevates the student experience, promotes participation and celebrates achievement through three unique but interrelated businesses: Herff Jones, A Varsity Achievement Brand; BSN SPORTS, a Varsity Sport Brand; and Varsity Spirit.

Together, all three promote personal, school and community pride through customizable products and programs to elementary and middle schools, high schools and colleges/universities, as well as church organizations, professional and collegiate sports teams and corporations. All are a part of the recognition, motivation and education that is rooted in our DNA and nurtured by our history. Our business has always been about people. That’s why we exist. It’s who we are.

Learn more about the Varsity Brand family
Meet the Executive Leadership Team.


It was 1920 in an old firehouse off Capitol Avenue in Indianapolis where Harry Herff and Randall Jones started an insignia company that would bear their names. The company started manufacturing class rings, medals, pins and other emblematic jewelry. As the years went by, the company has grown to include yearbooks, graduation announcements, diplomas, caps and gowns, and diploma frames. Herff Jones offers everything graduation and one-stop shopping. View our catalogs or product pages for more details.

With manufacturing facilities across the United States, Herff Jones is proud to be a part of the commencement ceremonies and festivities for thousands of colleges and high schools across the country and in Canada. Herff Jones also offers products for countless grade schools, middle schools, churches, sports teams, movie studios and even courtrooms.

Celebrating achievement was always the company’s blueprint, and the corporation grew focusing on recognition, motivation, education and community involvement. Today Herff Jones has joined with Varsity Spirit and BSN Sports under the larger umbrella of Varsity Brands.

Our experience in the industry and dedicated employees make us fully qualified to be your school’s official provider to preserve and build on the graduation tradition with customized products. Celebrating achievements, recognizing milestones and motivating – it’s what we do. It’s why we exist. By your side.