10 Ways to Give Yearbooks Impact
1. Coverage
This is not your parents’ yearbook! Loosen things up and make it appealing with a new twist on a routine story.
2. Great Photography
Support the quote, bios and Q & A with lots of good photos.
3. An Innovative Way of Doing Things
Move away from the big story and approach coverage as a way to get more people, events and information about your student body into the book.
4. Well-Designed Typography
Type fonts are keys to visual success.
5. Hot Topics
Get a reader’s attention with topics that say NOW!!
6. Echoing Color
Use a spot color to echo a headline or type style in your alternative copy.
7. Info Graphics
Use contemporary graphics that include surveys, graphs and other elements for quick reader communication.
8. Good Writing – W.E.D.
A marriage of great Writing, thoughtful Editing and contemporary Design always attracts attention.
9. Packaging
Link small related ideas about the spread for jump spreads and better overall coverage.
10. More Quotes
Students love to see their names and the names of their friends. This is also an excellent way to include more students in the yearbook.
Contributed by:
Jane Roehrig & Heidi Ash
Herff Jones Sales Professionals, CA
Additional Resources
Writing a Yearbook Colophon
“A Cola Who?” This is a phrase often uttered in the yearbook room when the adviser mentions to the editor in chief that it is time to write the colophon for the last deadline. This article includes a checklist of what to include in your colophon.
Yearbook Inspiration
Yearbook inspo and ideas and ideas are easy to come by with Herff Jones. We offer abundant examples of yearbook design, photography, theme development, coverage and more. Portfolio, our best-of publication can light the spark that turns your ideas into something truly remarkable and displays only the best examples of yearbook magnificence.
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