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August Checklist

AUGUST CHECKLIST

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ESSENTIALS

  • Get your hands on our new curriculum, How to Yearbook: The HJ Way, available in print through your rep and supplements online at LearnYBK.com.
    If you’re new, read the Welcome section!
  • Ramp up with online video tutorials for eDesign and InDesign.
    (Click the help button when you’re logged in to eDesign or check out the Learn menu on myHJyearbook.com.)
  • Set your important dates with administrators: Picture day, club picture day, etc.
  • Set up eBusiness. Start at myHJyearbook.com and click on the Setup menu.
  • Sell that book. Don’t miss the opportunity to sell yearbooks at registration or back-to-school nights. Consider offering the lowest price of the year at these events.
  • Have you called your rep today? Make sure you have hammered out budgets, deadlines and other important details.
  • Find your HJ kit and start making decisions about the book. Use the desk ladder or wall ladder to chart a coverage plan. Choose fonts, color palettes and designs using the other kit resources.

 
NEXT LEVEL

  • If you already have a theme for this year, decide if you’ll follow a traditional coverage model or an alternative plan, like chronological or umbrella.
    (Check out section five of How to Yearbook for more.)
  • Get those photographers snappin’. Make sure your staffers are capturing the images of the year as school begins.
  • Review roles of staffers, discuss workflow, approval process and begin gathering content for
    the first deadline.
  • Every book needs a cover! Ask your rep about making a plant cover artist appointment.
  • If you have returning staffers, they should be planning the look and feel of the book.
    Make sure they are considering opening/closing, endsheets, dividers and page template options.

 
EXPERT

  • Start putting type packages together for headlines. Choose styles for caption lead-ins,
    subheads and sidebars.
  • Some people start working from the back of the book with ads.
    Some start with student life coverage like summer trips and trends. Either way, jump right in and get started. Brainstorming sessions are great team-builders.
  • Chart your deadlines and assign spreads to each.
    Make a calendar of worknights and make sure everyone, including parents, know what’s up.

 

 

Additional Resources

Top 10 Tips for Running a Yearbook Ad Campaign

Other than yearbook sales, the best income source for the yearbook budget is the sale of advertising. In addition to senior parent ads and student friendship ads, the business community tends to be a great supporter of student activities, including yearbook.

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Why Yearbook?

Need help convincing your administrator to make yearbook or newspaper a class instead of extracurricular? Share this white paper with him/her to show them the value of what you are training your students for in the future.

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Top 10 Tips for Writing Detail-Packed Captions

Captions are the most read copy in a yearbook because they provide immediate information about what is happening in the photographs featured on the spread. As such, they should be filled with facts and details that the reader wouldn’t otherwise know.

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