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- Deadlines. Focus on proofreading, checking bylines and getting pages submitted. If that’s your single focus this month, that’s OK.
- Run the index builder to find misspelled names before pages are final.
- You’ve already set your book order quantity by now. Keep up book sales efforts, but make sure you don’t oversell.
- Plan a “March madness” sales push. Get the word out in every way possible that this is the last chance to get a book prior to distribution.
- Post lists of buyers to both reassure and thank your supporters.
- Consider giving students a sneak peek of a yearbook spread or two as part of your sales efforts.
- Enter sales into eBusiness on a weekly basis to keep accurate records.
- Promote from within. Decide which staffers will be your next editors and make sure they are getting on-the-job training.
- Recruit while students are choosing classes for next year. Enlist the help of English, art and business teachers to get suggestions. Sometimes all you have to do is make connections with students to convert them to yearbookers.
- Set your sights on spring. Are you producing a supplement? A senior magazine? These are great ways to train next year’s editors and team leaders. Let them take the reins.
- Coverage sells books. Let non-buyers know they’re included in the book and send them to YearbookOrderCenter.com.
- Discuss plans for distribution with administration. Schedule the big day no earlier than five days after your ship date. Will you host a signing party? Senior assembly? Yearbook night after school?
- Review your critiques from last year. Did you meet your goals? Are there last-minute fixes you can implement?
- Plan around your spring workshop. Don’t miss those deadlines!
As yearbook advisers, you get it and the last thing you want to do is to cause unnecessary interruptions, but — in order to do your job and tell the stories that make this year unique — you will need to interrupt classes.
Other than yearbook sales, the best income source for the yearbook budget is the sale of advertising. In addition to senior parent ads and student friendship ads, the business community tends to be a great supporter of student activities, including yearbook.
NEED AN IDEA FOR A STORY?Good yearbook stories feature content students will want to remember, but coming up with ideas for those stories isn’t always easy. We have provided some potential story ideas to help build your yearbook content.SENIORS College: applying – time and money involved, essays, visiting colleges Graduation: …
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