One Frame, One Tree: Herff Jones Tree
For every diploma frame purchased, Herff Jones and Trees for the Future will plant one tree.
Trees for the Future is an organization that plants millions of trees across the globe, creating a greener planet and changing lives. Since 1989, they have planted more than 187 million trees worldwide and our diploma frame product line is a contributor of that good work. Framing Success, a Division of Herff Jones has been a long time sponsor of this organization, donating a tree to be planted for every frame sold. While this initiative does support our ongoing commitment to the environment, more importantly, it allows customers to feel a sense of pride in giving back to the environment while framing their achievement.
All tree planting work, conducted by Trees for the Future, benefits the local communities they serve. Trees provide these communities with food, fuel and building material. In Africa, they have helped plant trees in an incredible range of environments from coastal areas to mountains, restoring soil that had been unproductive for decades or even hundreds of years. They are working with local groups in Indonesia and the Philippines to restore tree cover to upland areas, so the land can absorb more water during storms and reduce the likelihood of flooding and mudslides. In Honduras, Trees for the Future planted more than a million trees in conjunction with one of our local partners.
Not only do the donated trees create a greener planet, they change lives. For example, in Ethiopia, poor farmers feed their goats leaves and bark from the trees grown through donations. In turn, the goats provide the farmers’ families with enough milk and cheese to improve their diet as well as to sell, so that they can clothe and educate their children.
Corporate responsibility is important to Herff Jones and Framing Success. It’s also increasingly important to consumers. In a survey by “Good Must Grow,” 60% of people said that buying goods from socially-responsible companies is important to them, which is part of why our partnership with Trees for the Future is so valuable.
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