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March 22, 2021

Herff Jones Hires Ken Moore as Chief Technology Officer

Seasoned Executive to Ignite IT Transformation and Reinvention Efforts Across All Channels

INDIANAPOLISMarch 22, 2021 /PRNewswire/ — Herff Jones, the achievement division of Varsity Brands and the leading provider of graduation and educational products and services, today announced yet another investment in its digital, technology-enabled future with the appointment of Ken Moore as Chief Technology Officer. Moore will report to both Herff Jones President Steve Down and Varsity Brands Executive Vice President and Chief Technology Officer Jaime Jaramillo, and will largely be focused on creating and executing the roadmap to modernize and transform the company’s technology solutions and applications for the future.

Down said, “With the right blend of vision creation and hands-on execution, Ken is extremely passionate about technology and how it can both propel business performance and provide differentiation in the market. This can clearly be seen when you consider his past experience with Fortune 500 companies like Advance Auto Parts and Staples, where he held several senior leadership roles during times of critical IT transformation and reinvention across digital/online, brick and mortar retailing, supply chain as well as B2B and B2C models.” Moore was also a founding member of, credited with accelerating the business plan through go-live and subsequently into a multibillion-dollar, award-winning omnichannel e-commerce business.

“Ken’s addition to our executive leadership team is just another example of Herff Jones’ commitment to delivering a world-class, leading-edge brand experience across all channels through significant investments in top talent and partnerships to meet the needs of students and faculty across North America,” added Down.