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Our Brand Family

Our Brand Family

With a mission to inspire achievement and create memorable experiences for young people, Varsity Brands elevates the student experience, promotes participation and celebrates achievement through three unique but interrelated businesses: Herff Jones, A Varsity Achievement Brand; BSN SPORTS, a Varsity Sport Brand; and Varsity Spirit.

Together, all three promote personal, school and community pride through their customizable products and programs to elementary and middle schools, high schools and colleges/ universities, as well as church organizations, professional and collegiate sports teams and corporations. All are a part of the recognition, motivation and education that is rooted in our DNA and nurtured by our history. Our business has always been about people. That’s why we exist. It’s who we are.

Learn more about the Varsity Brand family.

We Are Herff Jones