Back to Yearbook

Yearbook Marketing Ideas

TIPS TO PROMOTE YOUR YEARBOOK SALE

  • School/community posters — place them at school in restrooms, lockers, library, gym and office; place in community at banks, post office(s), grocery stores, the mall, fast food hangouts and especially in the store windows of yearbook advertisers
  • Principal or activity parent newsletter
  • School radio or TV promotions
  • Teasers in school before sale
  • Fliers in halls, mailboxes, lockers or on local pizza delivery boxes
  • Telemarketing after initial campaig
  • “Don’t Forget” Card with a piece of string attached
  • Channel One Ads — Top 10 reasons to buy a yearbook
  • PA announcements. Use music — make them interesting
  • News releases in local newspapers, on radio or TV
  • Ads in the school newspaper
  • School sign boards
  • Soft drink can stickers. Use “crack & peel” paper
  • Balloons during passing periods and after school
  • Banners on the front or main entrance to the school
  • Slide show to kick off sales
  • Sidewalk chalking
  • Staff shirts on day of kick-off
  • Ads in football or basketball program. Inserts work well
  • Letters to parents — Herff Jones has pre-designed ones available. Ask your Sales Representative for details
  • Increase price after initial campaign to encourage early subscriptions. Follow-up postcards to remind parents that it’s not too late to order yearbooks
  • Order postcards for students to complete; then invoice parents for these orders
  • “Sneak Peak of the Week” — display posters in school with photos from yearbook!

Sources for this article include the Gettysburg Yearbook Experience notebook.

Additional Resources

Buy a Senior Yearbook Ad

Make your child’s senior yearbook even more special with the inclusion of your own personal memories and words of congratulations in an ad designed specifically for your child.

Keep Reading

New Adviser Checklist

h1.post-name {display: none;}NEW ADVISER CHECKLIST Download PDF →ESSENTIALS Follow HJYearbook on Facebook, Instagram and Twitter. And, add herffjones.com as an approved sender for your email. Watch for our Adviser Assistance email. It’s packed with practical, timely links so you don’t have to learn everything on day one. Help your staff choose …

Keep Reading

Covering Campus Deaths

A carefully crafted policy can make a difficult time a little bit easier for you and your staff and may even provide some comfort to a grieving family and community.

Keep Reading