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    Yearbook Marketing Ideas

    TIPS TO PROMOTE YOUR YEARBOOK SALE

    • School/community posters — place them at school in restrooms, lockers, library, gym and office; place in community at banks, post office(s), grocery stores, the mall, fast food hangouts and especially in the store windows of yearbook advertisers
    • Principal or activity parent newsletter
    • School radio or TV promotions
    • Teasers in school before sale
    • Fliers in halls, mailboxes, lockers or on local pizza delivery boxes
    • Telemarketing after initial campaig
    • “Don’t Forget” Card with a piece of string attached
    • Channel One Ads — Top 10 reasons to buy a yearbook
    • PA announcements. Use music — make them interesting
    • News releases in local newspapers, on radio or TV
    • Ads in the school newspaper
    • School sign boards
    • Soft drink can stickers. Use “crack & peel” paper
    • Balloons during passing periods and after school
    • Banners on the front or main entrance to the school
    • Slide show to kick off sales
    • Sidewalk chalking
    • Staff shirts on day of kick-off
    • Ads in football or basketball program. Inserts work well
    • Letters to parents — Herff Jones has pre-designed ones available. Ask your Sales Representative for details
    • Increase price after initial campaign to encourage early subscriptions. Follow-up postcards to remind parents that it’s not too late to order yearbooks
    • Order postcards for students to complete; then invoice parents for these orders
    • “Sneak Peak of the Week” — display posters in school with photos from yearbook!

    Sources for this article include the Gettysburg Yearbook Experience notebook.

    Additional Resources

    Adviser Assistance Checklist 9

    Your yearbook to-do list for March-April.

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