Back to Yearbook

    Use Memes to Sell More Yearbooks

    Use Memes to sell More Yearbooks

    You’ve definitely seen them.
    You’ve probably laughed or smiled at them.
    And you may have even passed them on.

    They’re memes.

    And while a popular meme might be good for a laugh or two, they’re also good for your yearbook business because they’re a good way to draw attention.

    YBK-Memes-Dumb_and_dumber

    A clever meme will spread quickly, and because it’s all done through social media, it doesn’t cost you a dime. Memes that are shared on social media can be widely spread from Facebook, WhatsApp, Twitter, Instagram, LinkedIn, Viber and many more.

    You can also coordinate your memes with posters and flyers around school to help them spread.

    But first, you’ve got to make an attention-grabbing meme. There’s no knowing what it’s going to take to make a meme go viral, but there are certain guidelines to follow.

    YBK-Memes-one_does_not_simply

     

    How to Make a good meme

     

    Make it easy to replicate.

     
    YBK-Memes-Sad_kid

    Yes, it’s easy to copy and paste a meme, but there are also memes that people take and make their own. Make-your-own-meme sites let you get creative while making sure your meme is recognizable and easy for others to copy in their own way.

     

    Humor is key.

     
    YBK-Memes-Rebecca_Black

    Memes can be sad or pointed, but the most popular ones are humorous. Humor is something everyone enjoys and likes to share, the same way when you hear a joke you find funny you like to tell it to others.

     

    Work with popular existing memes.

     
    YBK-Memes-Baby   YBK-Memes-Wonka

    You can start from scratch, but it’s easier to work with visuals that people are already comfortable and familiar with. There are meme creation sites that provide you with meme visuals that are already popular. These include imgur, imagechef and memebetter.

     

    Try to relate it to your yearbook’s theme.

     
    This helps drive home your yearbook theme with your audience. The same way consumer products have a brand and like to stick to it, your yearbook’s theme is your brand for the year.

     
     

    Additional Resources

    Choose a Colorful Yearbook Staff

    Before taking on the responsibilities of the yearbook class, I was fortunate to attend a True Colors® seminar on personality typing that was offered by my yearbook rep.

    Keep Reading

    Adviser Assistance Checklist 9

    Your yearbook to-do list for March-April.

    Keep Reading

    Staging a Yearbook Rescue

    Advisers Jim Govreau and Morgan Miltner both submitted their final yearbooks March 9. But, they still have a book to complete. Read how these staffs teamed up to create a book in two weeks for a neighboring school in need.

    Keep Reading