This Little Rectangular Game-Changer
Walk into Evan Williams’ classroom at Clay Middle School in Carmel, Indiana, and you might think you’ve walked into a professional journalism office. There’s not a desk to be seen. There’s a tad of chaos. And there are students clustered around computers, grouped together on the floor and pouring out into the hallway.
“There’s not enough room for a lab and desks,” he said, “so I just got rid of the desks.”
This is the attitude Williams takes toward everything in his broadcast/newspaper/yearbook space. If it works, it works. If it doesn’t, make it better.
With plenty of newspaper experience and a degree in journalism education from Ball State, he came to be a one-stop journalism educator. In a middle school.
“It took me a while to understand yearbook,” he said. “My first three yearbooks are nightmares. I put them up there and I look through them now. They’re a joke.”
We’ve all been there. But he found his groove with our industry-leading online software eDesign, and empowered his students to take charge of their work.
Then Square One™ changed how yearbooks take shape.
“When you guys announced it,” he said, “I was already on board. And I was like, ‘We’re using the swiss grid,’ and my students were like ‘whaaat?!’ And I was like, ‘We’re being fancy.’”
You heard him. Middle school students taking on Square One™. And being fancy.
“Having the squares on the page – in eDesign the grid boxes with the internal space – that’s a game changer. Kids want to do two columns of text, and doing that with the old grid was not easy. Now I say, ‘go three boxes across and do four boxes down, there’s your two columns.’”
Williams had a moment when it all came together. Two of his students sat down to create a day-in-the-life spread. He walked them through Square One™, and they got it.
“They understood mods without understanding mods. They got each rectangle tells a story. They understood seven different modules are seven different stories, and they were able to jump into their first deadline.”
This simplified approach to teaching formatting gave Williams some peace of mind, but he doesn’t feel like he sold out teaching design.
“We were getting pages done before Thanksgiving, which was unheard of,” he said. “In the past, I’ve been a little leery about using templates because the students want our book to have a unique look. But I didn’t shy away from the interchangeable modules because they have the freedom to change them. Even if we do use the modules, we’re changing the fonts, adding text and some of the design changes to fit the theme.”
Herff Jones’ proprietary design approach just helps, because it’s how professional publication designers craft their spreads. Williams teaches faster, students find success quicker and the pressure of producing the book eases. Plus, you can always create modules and templates from scratch.
“The modules and grid have been a lifesaver,” he said. “For the kids who aren’t as visual, it gives them a starting point they would not have had without a ton of struggle.”
With a new sense of pride and with freshly empowered students, Williams made a promise to his staff members.
“I told the kids, this is going to be one of our best yearbooks ever. This one is going to set a new standard.”
Evan Williamshas advised student publications at Clay Middle School for 14 years and teaches Herff Jones and Ball State University journalism workshops. His students’ work has been featured in Herff Jones’ showcase books four times, and the 2016 volume was a Best in Show winner at the fall JEA/NSPA convention.
Walk through these 12 elements of yearbook spread design to make sure your book’s design is complete!
Other than yearbook sales, the best income source for the yearbook budget is the sale of advertising. In addition to senior parent ads and student friendship ads, the business community tends to be a great supporter of student activities, including yearbook.
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