Quick Caption Writing Checklist
Staffers can use this checklist as a quick and easy way to be sure captions are complete and have variety on each spread.
The caption has some sort of starter — introductory phrase, bold face, color, all caps.
The first sentence is written in present tense.
Subsequent sentences are written in past tense.
The caption has at least two sentences.
There is variety in the way captions start. Not every caption begins with a name.
The caption tells more than what is obvious in the photograph.
The writer’s opinion is avoided in the caption.
The caption uses picture-painting verbs.
The caption gives information not already included in the story.
Sports opponents are identified by jersey number and name.
Want more? Check out our top 10 list for writing detailed captions.
Additional Resources
Top 10 Tips for Running a Yearbook Ad Campaign
Other than yearbook sales, the best income source for the yearbook budget is the sale of advertising. In addition to senior parent ads and student friendship ads, the business community tends to be a great supporter of student activities, including yearbook.
Covering Campus Deaths
A carefully crafted policy can make a difficult time a little bit easier for you and your staff and may even provide some comfort to a grieving family and community.
The Purpose of Yearbook
In the children’s book Wilfrid Gordon McDonald Partridge by Mem Fox, a young boy searches for ways to find lost memories for an old woman who had lost her own. Through his persistent questions and vivid imagination, he inspires her to remember events from her past. A yearbook should allow any reader to do the same when it is visited years later.
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