Marketing Your Yearbook
It’s not enough to create a beautiful yearbook and hope it sells so you can pay your final bill. It takes strategic planning and implementation of the plan to experience a sell-out and true success.
There are a variety of successful strategies that can be used to sell yearbooks so you’ll want to consider all of them and choose the one(s) that best fit your school. Next, you’ll want to use many different ways to get information about sales into the hands of the people buying the books — the parents.
Don’t forget about social media which is playing a larger role than ever in helping to boost sales. While Facebook may not be the most popular site with the students at your school, it is still a very popular site with parents and if used correctly, can help drive more sales. Other sites like Instagram, Twitter and even Pinterest can be used by your staff to get the word out that books are on sale by giving sneak peeks at images that are actually being used in the book. Don’t worry if you’re not a power user of all of these social sites, yet. Use this social media guide to get started today or better yet, assign one of your savvy staffers to the post of social media manager.
For even more great videos to help you make the most of your marketing efforts, you’ll want to log in and watch these Yearbook Academy Marketing videos. If you’re not currently a Herff Jones customer, contact your local representative who would be happy to share these with you.
And, no matter what you do, always remember that students really only want to own a book if they know that they are in it so you’ll want to do everything in your power to have as many of your students featured in the book at least two to three times.
Choices in cropping can improve the images that were not composed perfectly in the camera, completely change the format of an image to better fit its usage, or even tell an entirely different story.
Yes, you may think you have some great ideas for your yearbook, but, have you stopped to consider whether you have the legal right to include any of these works in your publication? Every yearbook staff should be familiar with the basics of copyright law.
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