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    Adviser Assistance Checklist 7

    CHECKLIST 7 of 12:
    January-February

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    ESSENTIALS

    • It’s never too early to work on your index. It’s a great way to check for misspelled names and other errors.
    • Plan a “spring fling” sales push. Get the word out in every way possible that this is the last chance to get a book prior to distribution — when the highest price of the year is typically charged.
    • Post lists of buyers to both reassure and thank your supporters.
    • Consider giving students a sneak peek of a yearbook spread or two as part of your sales efforts.
    • Enter in-school sales into eBusiness on a weekly basis to keep accurate records.
    • Consider giving students a sneak peek of a yearbook spread or two as part of your sales efforts.
    • Proofread the list of personalizations and submit corrections now so that errors discovered during distribution will not complicate the process or create unhappy buyers.

    NEXT LEVEL

    • Reflect on your staffers’ work from the last few months. Start choosing and training editors and leaders for next year.
    • Start planning for new staff members. Plan to welcome them in a memorable way.
    • Discuss plans for distribution with administration. Schedule the big day at least five days after your ship date. Will you host a signing party? Senior assembly? Yearbook night after school?
    • Have your photographers select their best work for a slide show during your event.

    EXPERT

    • As spreads and sections are completed, have students save the final PDFs to a secure location. Remind students to save their best work and begin building their portfolios.

     

     

    Additional Resources

    The Purpose of Yearbook

    In the children’s book Wilfrid Gordon McDonald Partridge by Mem Fox, a young boy searches for ways to find lost memories for an old woman who had lost her own. Through his persistent questions and vivid imagination, he inspires her to remember events from her past. A yearbook should allow any reader to do the same when it is visited years later.

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    YBK: It's a Big Deal

    It’s hard to guess exactly why the buy-rate at Blue Valley West High School in Overland Park, Kansas, is nearly twice the national average, but it’s not hard to understand how important culture and tradition are in the equation.

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    It's Time for the Talk

    At the close of the year, distribution day sounds like the light at the end of the tunnel. But, it’s not for the faint of heart. Or for the unprepared.

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