Adviser Assistance Checklist 11
CHECKLIST 11 of 12:
May-June
ESSENTIALS
- Make your final invoice payment and budget for next year. Your final invoice reflects 10 percent of your printing agreement, along
with any additions, upgrades, tax and shipping, if applicable. - Plan for summer coverage. Think about events in the community as well as those related to school.
- Schedule staff social events. Build mentoring relationships between new and incoming staffers early.
- Make final summer workshop plans.
- Organize computer files and archive your final spreads (InDesign). Export a PDF file of your book and send it to your rep.
NEXT LEVEL
- Develop next year’s theme. Brainstorm ways to carry it through the book. Let it sit for a while and see if it still seems relevant and fresh. Consensus isn’t always the answer.
- Give staffers an assignment to build portfolios of their work. Hello résumé!
EXPERT
- Write thank you notes to all who assisted with the book, including advertisers and sponsors — handwritten is best.
- Send renewal letters to all existing advertisers — and take the time to follow up.
Additional Resources
Top 10 Tips for Writing Headlines
A headline grabs the readers’ attention and pulls them into the coverage on the yearbook spread. These guidelines will help in writing effective headline packages.
Marketing Your Yearbook
It’s not enough to create a beautiful yearbook and hope it sells so you can pay your final bill. It takes strategic planning and implementation of the plan to experience a sell-out and true success.
50 Yearbook Survey Questions for Students
We have provided some survey questions to ask high school students to inspire yearbook coverage ideas. Use these 50 top questions for surveys or as a jumping off point for yearbook interviews.
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