Back to Yearbook

    Book Sales Efforts Way Beyond Posters

    It’s spring. You still have books to sell. Something has to happen.

    This is when Lisa Sherman kicks off her annual telethon.

    “We run a non-buyers list report in eBusiness, which tells us who hasn’t ordered and provides contact information for their guardian,” the 16-year adviser from Edwardsburg, Michigan, said. “Then, each of my staff members takes a section of the list and makes personal phone calls to each individual.”

    The cold calling adds another practical skill to the class. She posts a script on the whiteboard reminding students how to introduce themselves, talk about the yearbook and give ordering instructions.

    “Week one, we call all non-buyers with the last names starting with A–L. In week two, we contact the remaining non-buyers with last names M–Z. Week three is for going back through all the lists and emailing parents who have still not purchased, even after the phone contacts.”

    The last week of the month, staffers send out a final reminder to the students’ email accounts. At that point, the guardians had heard directly from the staff twice and the student heard once. In one month.

    An extra bonus: the staffers gained skills and confidence in business communications.

    Each staffer has a goal of selling 10 more books by the end of the month. And that adds up. Sherman has seen a dramatic increase in sales through the telethon. Maybe this is the last-minute sales push you need.

     

    Additional Resources

    Adviser Assistance Checklist 4

    Your yearbook to-do list for October-November.

    Keep Reading

    Writing a Yearbook Colophon

    “A Cola Who?” This is a phrase often uttered in the yearbook room when the adviser mentions to the editor in chief that it is time to write the colophon for the last deadline. This article includes a checklist of what to include in your colophon.

    Keep Reading

    Style Sheet for Writing Copy

    Use this style sheet as a starting point for your staff. You will need to set rules that pertain to your school. Keep in mind that the ultimate goal when observing style rules is to be consistent within your publication.

    Keep Reading