10 Ways to Give Yearbooks Impact
1. Coverage
This is not your parents’ yearbook! Loosen things up and make it appealing with a new twist on a routine story.
2. Great Photography
Support the quote, bios and Q & A with lots of good photos.
3. An Innovative Way of Doing Things
Move away from the big story and approach coverage as a way to get more people, events and information about your student body into the book.
4. Well-Designed Typography
Type fonts are keys to visual success.
5. Hot Topics
Get a reader’s attention with topics that say NOW!!
6. Echoing Color
Use a spot color to echo a headline or type style in your alternative copy.
7. Info Graphics
Use contemporary graphics that include surveys, graphs and other elements for quick reader communication.
8. Good Writing – W.E.D.
A marriage of great Writing, thoughtful Editing and contemporary Design always attracts attention.
9. Packaging
Link small related ideas about the spread for jump spreads and better overall coverage.
10. More Quotes
Students love to see their names and the names of their friends. This is also an excellent way to include more students in the yearbook.
Contributed by:
Jane Roehrig & Heidi Ash
Herff Jones Sales Professionals, CA
Additional Resources
Top 10 Tips for Running a Yearbook Ad Campaign
Other than yearbook sales, the best income source for the yearbook budget is the sale of advertising. In addition to senior parent ads and student friendship ads, the business community tends to be a great supporter of student activities, including yearbook.
The Human Experience
All right, here’s the secret: We care about people, not things. That’s it. When it comes to yearbook copy, we want to remember how we felt about the year, not just the dates on which events happened and what their outcomes were.
Plus One Portable Yearbooks
Herff Jones’ Plus One is the digital companion alongside the printed yearbook. The year’s events are at your fingertips anytime, anywhere on your smartphone or tablet, at no cost to your school or anyone who has purchased a yearbook.LEARN MORE
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