10 Ways to Give Yearbooks Impact
This is not your parents’ yearbook! Loosen things up and make it appealing with a new twist on a routine story.
2. Great Photography
Support the quote, bios and Q & A with lots of good photos.
3. An Innovative Way of Doing Things
Move away from the big story and approach coverage as a way to get more people, events and information about your student body into the book.
4. Well-Designed Typography
Type fonts are keys to visual success.
5. Hot Topics
Get a reader’s attention with topics that say NOW!!
6. Echoing Color
Use a spot color to echo a headline or type style in your alternative copy.
7. Info Graphics
Use contemporary graphics that include surveys, graphs and other elements for quick reader communication.
8. Good Writing – W.E.D.
A marriage of great Writing, thoughtful Editing and contemporary Design always attracts attention.
Link small related ideas about the spread for jump spreads and better overall coverage.
10. More Quotes
Students love to see their names and the names of their friends. This is also an excellent way to include more students in the yearbook.
Jane Roehrig & Heidi Ash
Herff Jones Sales Professionals, CA
Create a Culture of Practice“It’s not what you know, but what you can do.” This is a truism that underpins any sort of performance—playing the piano, executing a form in Kung Fu, lashing a drive from the tee with a slight draw—or crafting a well-written story. It seems, advisers might …
Hear it from Ann – It’s always fun to study the new releases, noting what staffs are doing well and how trends are shifting. Whatever time I allot to reviewing books, I always wish I had more.
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