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    10 Ways to Give Yearbooks Impact

    1. Coverage

    This is not your parents’ yearbook! Loosen things up and make it appealing with a new twist on a routine story.

    2. Great Photography

    Support the quote, bios and Q & A with lots of good photos.

    3. An Innovative Way of Doing Things

    Move away from the big story and approach coverage as a way to get more people, events and information about your student body into the book.

    4. Well-Designed Typography

    Type fonts are keys to visual success.

    5. Hot Topics

    Get a reader’s attention with topics that say NOW!!

    6. Echoing Color

    Use a spot color to echo a headline or type style in your alternative copy.

    7. Info Graphics

    Use contemporary graphics that include surveys, graphs and other elements for quick reader communication.

    8. Good Writing – W.E.D.

    A marriage of great Writing, thoughtful Editing and contemporary Design always attracts attention.

    9. Packaging

    Link small related ideas about the spread for jump spreads and better overall coverage.

    10. More Quotes

    Students love to see their names and the names of their friends. This is also an excellent way to include more students in the yearbook.

    Contributed by:
    Jane Roehrig & Heidi Ash
    Herff Jones Sales Professionals, CA

     

    Additional Resources

    Light Bulb Moment

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    Style Sheet for Writing Copy

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