10 Ways to Give Yearbooks Impact
1. Coverage
This is not your parents’ yearbook! Loosen things up and make it appealing with a new twist on a routine story.
2. Great Photography
Support the quote, bios and Q & A with lots of good photos.
3. An Innovative Way of Doing Things
Move away from the big story and approach coverage as a way to get more people, events and information about your student body into the book.
4. Well-Designed Typography
Type fonts are keys to visual success.
5. Hot Topics
Get a reader’s attention with topics that say NOW!!
6. Echoing Color
Use a spot color to echo a headline or type style in your alternative copy.
7. Info Graphics
Use contemporary graphics that include surveys, graphs and other elements for quick reader communication.
8. Good Writing – W.E.D.
A marriage of great Writing, thoughtful Editing and contemporary Design always attracts attention.
9. Packaging
Link small related ideas about the spread for jump spreads and better overall coverage.
10. More Quotes
Students love to see their names and the names of their friends. This is also an excellent way to include more students in the yearbook.
Contributed by:
Jane Roehrig & Heidi Ash
Herff Jones Sales Professionals, CA
Additional Resources
What to Write in a Yearbook
A little thought goes a long way when signing a yearbookWhile the phrase, “Have a great summer” is certainly a nice sentiment to share with a classmate toward the end of your school year it’s not exactly a literary masterpiece when it comes to a yearbook entry, is it?Why are …
Getting to Know Your Team
A well-trained yearbook staff is a finely tuned machine where everyone chips in to help so that deadlines are met and the book is the best it can be. Done well, it is a true testament to the power of working together as a team.
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