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- The smell of pumpkin spice reminds us of deadlines for cover and endsheets.
- Celebrate National Yearbook Week by spreading the love.
Maybe a treat for the teachers who are helping with picture day? How about a little shout-out to the secretaries and administrators who help you get what you need? And, follow along with HJ’s week-long celebration.
- If spreads are being designed without a consistent set of fonts or design templates, HALT. Don’t make more work for your staff. Set some ground rules before you get too far.
- Chart out yearbook events like school picture day and club picture day. Make sure teachers and administrators have all of the information they need and make sure you have plenty of helpers.
- Make sure every page or spread has a folio.
- Are your staffers keeping up with who’s doing what? Remember: All stories and photos need bylines.
- Fall sports teams should have group photos taken by now. Make sure they’re in-hand and students are identified.
- Set up character styles and make sure your whole staff knows how to use them consistently. Make a chart and put them on the wall.
- Kick off all that senior hoopla before senioritis sets in. Get ads, superlatives and senior features done before they become scarce.
- Have you set mini-deadlines yet? Make sure you are getting pages done in small chunks.
- It may be time to raise book prices. Make sure to have a big sales push before you do!
- Check-in with your staffers. Make sure teams are getting along and conflicts aren’t sneaking in.
- Ad deadlines should be in October. Consider a whole-staff sell-a-thon if you’re falling behind.
A headline grabs the readers’ attention and pulls them into the coverage on the yearbook spread. These guidelines will help in writing effective headline packages.
Yearbook staffers can use this checklist as a quick and easy way to be sure captions are complete and have variety on each spread.
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