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- Check your deadlines for cover and endsheets.
- Celebrate National Yearbook Week by spreading the love. And, follow along with Herff Jones’ week-long celebration.
- If spreads are being created without a consistent set of fonts or design templates, HALT. Don’t make more work for your staff. Set ground rules before you get too far.
- Done with picture day? On to club picture day. Go to LearnYBK.com to find the plan in section 10.
- Don’t forget fall sports teams. Get coaches or other players you know or have on your staff to help identify the players.
- Make sure every page or spread has a folio.
- Are your staffers keeping up with who’s doing what? Remember: All stories and photos need bylines.
- Set up character styles and make sure your whole staff knows how to use them consistently. Make a chart and put them on the wall so everyone can see.
- Kick off all that senior hoopla before senioritis sets in. Get ads, superlatives — if you do those — and senior features done before they become scarce.
- Have you set mini-deadlines yet? Make sure you are getting pages done in small chunks.
- It may be time to raise book prices. Make sure to have a big sales push before you do!
- Check in with your staffers. Make sure teams are getting along.
- Have your promoted your business and parent ad deadlines?
Embracing this concept will naturally improve your storytelling — and your readershipAll right, here’s the secret: We care about people, not things. That’s it.When it comes to yearbook copy, we want to remember how we felt about the year, not just the dates on which events happened and what their …
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