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- Work backwards from your final deadline and decide which spreads to finish last. Then double-check your deadlines for the rest.
- Keep up with coverage reports (InDesign users, run your index) and ensure you are interviewing a wide variety of students, and not the same ones over and over.
- Apply fonts, paragraph styles and headline packages consistently.
- Every page or spread needs a folio. Every photo and story needs a byline.
- Keep checking your school’s master calendar. Don’t miss photo ops.
- Put your club picture plan in play. Enlist club sponsors by running dates past them and asking for club rosters.
- ’Tis the season for portraits sections. Flowing portraits is easy. Ask your rep.
- Rally the troops for your big sales push. Posters, banners, bulletin boards, staff-made YouTube commercials. All are fair game.
- Are you using lead-ins for captions? If so, make sure they are not all -ing words. Mix it up with prepositional phrases.
- Grab your master calendar and find some workdays. When winter break drags on or snow days are really slush days, staffers might be up for a work party.
- Happy Friendsgiving! Plan a staff party, complete with kudos for first semester successes.
- We all hope for snow days, but we also plan for them. Discuss how your staff will make up missed time.
Professional writers typically use four types of sentence structures when writing copy. Practice emulating each of these sentence structures when composing your yearbook copy.
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