Yearbook Marketing Ideas

TIPS TO PROMOTE YOUR YEARBOOK SALE

• School/community posters — place them at school in restrooms, lockers, library, gym and office; place in community at banks, post office(s), grocery stores, the mall, fast food hangouts and especially in the store windows of yearbook advertisers
• Principal or activity parent newsletter
• School radio or TV promotions
• Teasers in school before sale
• Fliers in halls, mailboxes, lockers or on local pizza delivery boxes
• Telemarketing after initial campaig
• “Don’t Forget” Card with a piece of string attached
• Channel One Ads — Top 10 reasons to buy a yearbook
• PA announcements. Use music — make them interesting
• News releases in local newspapers, on radio or TV
• Ads in the school newspaper
• School sign boards
• Soft drink can stickers. Use “crack & peel” paper
• Balloons during passing periods and after school
• Banners on the front or main entrance to the school
• Slide show to kick off sales
• Sidewalk chalking
• Staff shirts on day of kick-off
• Ads in football or basketball program. Inserts work well
• Letters to parents — Herff Jones has pre-designed ones available. Ask your Sales Representative for details
• Increase price after initial campaign to encourage early subscriptions. Follow-up postcards to remind parents that it’s not too late to order yearbooks
• Order postcards for students to complete; then invoice parents for these orders
• “Sneak Peak of the Week” — display posters in school with photos from yearbook!

Sources for this article include the Gettysburg Yearbook Experience notebook.