Sources for this article include the Gettysburg Yearbook Experience notebook
When I inherited the yearbook, I was determined to meet two sales goals: 1) all pre-distribution sales would take place the first two weeks of school, and 2) sales would double.
I met the first goal. Parents were notified of the sales policy through the PTSA newsletter and the ‘welcome back’ letter, where the cost of the yearbook was a line item on the fees for the school year along with locker fees, class dues, subscriptions, etc. Staff members posted notices all over the school, especially on the bathroom stall doors! During our 10-day sales period, the yearbook sales information was read during the morning announcements. Lastly, only a few extra copies of the book were ordered to train parents and students that yearbooks HAVE to be ordered at the beginning of the school year.
I worked toward the second goal by printing an ad for the yearbook in the yearbook and entering our book in every competition possible. Everyone loves a winner! The second year of my advisership the yearbook won many awards, so we published this information in our ad and colophon. Now, our school population is very proud of their ‘award-winning yearbook.’ Before my tenure as yearbook adviser, yearbooks were sold to about 35 percent of the student body. This year, our business ad and senior ad sales have doubled, and we sold books to more than 60 percent of the student body.
We’re almost there!
Mary Ann Miklos, yearbook adviser
South Mecklenburg High School, NC
Post “Wanted posters” of students who have yet to order
yearbooks! “We put them up all over the school and the
kids pictured have been coming in with their
‘wanted poster’ and their form. It’s been great.”
Jamie Beavers, yearbook adviser
Midway High School, TX
Yearbook Discoveries Vol. 11 Issue 1
**Content originally published on YearbookDiscoveries.com found here.
VIDEOSGet your students talking by using our fun and engaging video content and help remind your staff why they work so hard every day. Include the appropriate video in your school’s morning announcements to promote and sell the yearbook so no one misses out!DOWNLOAD VIDEOS DOWNLOADABLE WALLPAPERSLiven up your yearbook and personal …
Learning about yearbook journalism never quite ends. There is always room to grow, and widespread yearbook events could be the answer for you and your staff. With so many summer workshops and various conventions throughout the year, like JEA, NSPA and CSPA, the opportunity to learn, share ideas and improve …