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June 30, 2022


Herff Jones appoints Kyle Dunn and Tony Snyder as a commitment to investing in talent across key functions.

INDIANAPOLIS – Herff Jones, the achievement division of Varsity Brands and a leading provider of graduation and educational products and services, is pleased to announce the addition of Kyle Dunn as Senior Vice President of Sales and Tony Snyder as Senior Vice President of Sales Operations.

Dunn brings more than 25 years of sales and leadership experience to Herff Jones. After beginning his career with Fidelity Investments, Dunn joined Dell in 1998 and served in leadership roles in customer care, operations, finance, and sales. Most recently, Dunn served as the Worldwide General Manager for Dell’s Global Outlet business. He graduated from Abilene Christian University and holds an MBA from the University of Texas-Arlington.

“I have been impressed by the level of talent resident in the Herff Jones sales community, particularly the depth of industry expertise,” said Dunn. “I believe educators choose to work with Herff Jones because of the passion our sales partners have for the students and communities we serve. I am delighted to be a part of this mission.”

Snyder is a strategic leader with proven success in building sales and distribution capabilities for firms ranging from early-stage businesses to Fortune 500 organizations in a state of transition and looking to accelerate growth. He joined Herff Jones from CHUBB Insurance Co, serving as the Vice President of Sales Operations. Snyder attended Columbia Business School and holds an MBA in Finance and Economics. He is a graduate of Mount St. Joseph University.

“Herff Jones is a proven market leader with a strong suite of customers and sales partners with deep industry knowledge,” said Snyder. “I’m excited to accelerate the sales operations function so it supports and enables our team to sell more efficiently and effectively and meet our growing marketing demand.

Dunn and Snyder will report to Herff Jones’ Chief Revenue Officer, David Rodriguez. Dunn will lead sales efforts, responsible for aligning and enhancing sales strategies and managing business activities and goals. Snyder will be responsible for evolving a unified sales operations organization to serve the Herff Jones sales team and help scale the growing sales organization.

“Kyle and Tony are outstanding additions to the Herff Jones team and reflect our commitment to invest in talent, depth, and expertise across critical functions,” said David Rodriguez, Chief Revenue Officer. “Kyle is a dynamic sales leader and brings a deep blend of sales and marketing experience. Tony brings a wealth of experience, including consulting experience focused on go-to-market customer strategy and sales force effectiveness. We are thrilled to welcome both to the Herff Jones team.”

Indianapolis-based Herff Jones is the leading provider of handcrafted graduation and educational products and services designed to inspire achievement and create memorable student experiences. A division of Varsity Brands, Herff Jones’ range of quality products includes class rings and jewelry, caps and gowns, yearbooks, diplomas, frames and announcements as well as motivation and recognition programs. Focused on building long-term relationships through a nationwide network of over 2,000 employees and sales partners, the professionals at Herff Jones have been helping elevate the student experience throughout the lifelong journey of education for more than 100 years.

About Varsity Brands
With a mission to inspire achievement and create memorable experiences for young people, Varsity Brands elevates the student experience, promotes participation and celebrates achievement through three unique but interrelated businesses: BSN SPORTS, Varsity Spirit, and Herff Jones. Together, these entities promote personal, school and community pride through their customizable products and programs to elementary and middle schools, high schools, and colleges and universities, as well as church organizations, professional and collegiate sports teams and corporations. Through its dedicated employees and independent representatives, Varsity Brands reaches its individual and institutional customers each year through competitions, camps and sales.

For more information about Herff Jones or Varsity Brands, please visit or Varsity Brands is a portfolio company of Bain Capital Private Equity.

Media Contact:  Haley Burks –