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June 10, 2014

Varsity Brands Names Jeff Webb Chairman

The Board of Directors of Varsity Brands, a dynamic portfolio of brands designed to elevate the student experience, promote participation and celebrate academic and athletic achievement, today announced that it has elected Chief Executive Officer Jeff Webb to the additional position of Board Chairman. He succeeds Joe Slaughter, who last year announced his intent to retire on June 30, 2014.

The announcement follows the Company’s combination of three businesses – Herff Jones, Varsity, and BSN SPORTS – into the largest “K-through-College” sales force with more than 1,000 sales professionals dedicated to providing products and services to the school and institutional markets. More recently, Varsity Brands launched a comprehensive rebranding campaign built around the shared potential of these businesses to collaborate with educators, coaches, and students to build school pride, student engagement, and community spirit, in a more integrated and game-changing manner.

Mr. Webb said, “Our three complementary Varsity Brands– Herff Jones, BSN SPORTS, and Varsity Spirit – possess tremendous potential, and we are now laser-focused on energizing the entire organization to provide the highest quality products and services to our customers, and to deliver sustained, profitable growth. While we are well on our way towards achieving this goal, there is much work to be done to ensure that the promise of our unique value proposition becomes a reality. I am eager and excited to continue contributing to this effort as Chairman.

“On behalf of the entire Company, I also want to thank Joe Slaughter for his visionary leadership as Chairman and CEO since 2006,” Mr. Webb continued. “Joe foresaw the potential of an expanded platform and what it meant for our customers, and during his tenure Joe led the company from $500 million to more than $1 billion in revenue. We wish him well in his much-deserved retirement.”

Mr. Slaughter added, “In a short period of time as CEO, Jeff has accelerated progress to unify our three brands, inspire a results-oriented culture, and engage customers in new and innovative ways. I look forward to watching the Company’s progress, and am confident that Varsity Brands’ best days are ahead.”

Mr. Webb is a native of Dallas, Texas and a graduate of the University of Oklahoma. He is the founder and CEO of Varsity Spirit, the leading company in the global cheerleading and dance team market. Beginning with overnight summer training camps for high school and college cheerleaders in the Southeast and Midwest, Varsity quickly grew to also include a full line of uniforms and a series of nationally-televised competitions on ESPN that have sustained a 35-year track record of growth and profitability. Through a merger on July 29, 2011, Varsity Spirit joined the Herff Jones family of companies, where Mr. Webb has served as CEO since July 1, 2013.

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