Believe in You Scholarship

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Believe in You Scholarship & Principal’s Award

Believe in You logoFor more than 20 years the Believe in You Scholarship and Principal’s Award has provided money to college-bound high school seniors. While we are proud of this very traditional Scholarship program, we have found participation to be on the decline in recent years. We believe that by utilizing our resources to reach a larger number of students, it will ultimately provide a greater benefit to the schools and students we serve.

This year we have been provided the opportunity to join forces with our sister companies by pooling our resources to celebrate a larger number of students, as well as teachers, faculty, administrators and schools as a part of the newly expanded Varsity Brands School Spirit Awards. We are excited about the chance to honor students and schools in an array of categories, such as fine arts, yearbook, athletics and, of course, academic achievement. In all we will be awarding more than $100,000 in grants, and announcing the awards as part of a broadcast. This change will help to greater fulfill our company’s purpose…to celebrate achievement!

To review the award categories, or to get more information please visit or email